The aim of the campaign is to educate about energy efficiency because taking care of the climate is our common mission, and energy efficiency plays a key role in this. By saving energy we can not only reduce our bills but also protect the environment and be climate effective. The campaign also covers practical ways to improve energy efficiency, both from the perspective of residents and building managers, as well as promoting our OptiGO! energy management system.
The campaign is being carried out in Warsaw and Łódź, and its main recipients are residents of housing estates and multi-family buildings, as well as managers and administrators of housing cooperatives and communities. Energetic efficiency these buildings can significantly reduce CO2 emissions, which will make us more climate effective.
As part of the campaign, two graphics have been prepared that will be used on outdoor media, in digital campaigns and promotional materials, such as information leaflets or posters with tips on how to save energy in rooms, which will be distributed to housing cooperatives.
The campaign was divided into 3 stages:
- In September, buses with campaign graphics appeared on the streets of Warsaw, and a megatram with campaign graphics appeared in Łódź. A digital campaign was launched at the same time.
- In October: citylight advertisements will appear at bus stops in Warsaw and Łódź.
- In November, short animations will be displayed at 40 Polish Post offices in Warsaw and 20 branches in Łódź.
A website has also been prepared for the campaign. www.efektywnidlaklimatu.pl, with tips for efficient operation and energy saving.
The campaign will last until the end of November.
